· The currency of soft power is culture, political values and foreign policy
· Western nations have been willing to spend on soft power institutions and networking infrastructure
· Beijing has grasped at the concept of soft power as a possible way to deflect the China-as-a-threat narrative
Beijing has invested heavily in its ability to achieve important foreign policy goals through non-military persuasion and to project China’s image as a peaceful superpower. After two decades of effort, the country’s soft power is impressive in Africa and Latin America, but remains limited in the West.