E-commerce – China’s booming market

Alibaba founder, Jack Ma, displays the company's record online shopping transactions on Singles' Day, November 11, 2014 (photo: dpa)
Alibaba founder, Jack Ma, displays the company's record online shopping transactions on Singles' Day, November 11, 2014 (photo: dpa)

China is rapidly becoming more urbanised but retail presence has not kept pace with the growth of existing cities and the building of new ones. China’s retail market is highly fragmented due to large geographic distances between town centres and high regional disparities in income. This is an opportunity for e-commerce players who are able to offer a far greater diversity of products than are found on local shelves, and who reap the benefits from government drives to improve countrywide internet access, writes GIS guest expert Vaughan Winterbottom.

CHINA has more internet users than the entire population of the United States. While that fact is not surprising given the country’s size ...

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