Traditions are important to Japan - and retaining company customs is critical to success (photo:dpa)

Economics: Japan and globalisation. How to get into the Japanese market

In the third and final part of this series of special reports, Professor Dr Stefan Lippert looks at how European countries can participate effectively in the Japanese market and how best to conclude an effective and successful mergers and acquisitions integration.

HOW can European countries participate more effectively in the Japanese market? Small and medium-sized enterprises (SMEs) in particular are frequently heard saying that they feel more could be done in Japan if only things moved at a faster pace.


When SMEs speak about their business in Japan languishing, the distribution model is often largely to blame. Many joint ventures...

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Dr. Stefan Lippert
Offering the Japanese target company a long-term, global perspective should be central to the M&A strategy and how it is communicated
read more about it in the report
Who will benefit?
  • Report is targeted to the decision makers in cross country manufacturing – suppliers, manufacturers, logistics.
  • Also considered useful for the administrative university facilities, to better understand the possible effects of current decisions.
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