Toyota's new compact hybrid car unveiled in December, 2011 (photo : dpa)

Economics: Strategic cooperation between Japanese and European car makers

Japan's car industry has emerged better and stronger after a torrid period which saw its image battered and supply chains broken. Now it is forging new global alliances with Europe's quality car makers using its expertise in eco-friendly technology to build winning partnerships.

JAPAN’S car industry is bouncing back thanks to the trend for eco-friendly automotive technology.

Car manufacturers and suppliers in Japan have regained their strength and confidence following the problems of 2009 - the hardest year in the history of many suppliers when only the Chinese market showed growth.

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Dr. Stefan Lippert
Toyota hopes that producing vehicles with top-of-the-line diesel engines will help boost its sales in Europe where the hybrid technology has not been able to reach the mass market
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  • Report is targeted to the decision makers in cross country manufacturing – suppliers, manufacturers, logistics.
  • Also considered useful for the administrative university facilities, to better understand the possibe effects of current decisions.
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