Weaker euro could provide European business with an edge

Action by the Swiss National Bank on January 15, 2015, caused massive sales of euros (photo: dpa)
Action by the Swiss National Bank on January 15, 2015, caused massive sales of euros (photo: dpa)

Nobody knows where or when the euro will stabilise in value against stronger world currencies like the American dollar. But there are advantages for European-based businesses which export to America and Asia. Depreciation of the euro against other currencies provides them with a distinct competitive advantage to increase employment, but skill, motivation and initiative will remain key talents in the world of work.

<i>The euro exchange rate could lose further ground in the next few weeks. Is this good or bad news and what does it mean for European companies? Not much will change for companies which decided to play for time, shied away from global competition and tried to look for...

Not a subscriber yet?

Subscribe now and get the latest in-depth geopolitical analysis and forecasts from GIS’s unrivaled cadre of experts.

Learn more about our subscription plans.

You can also buy this report for €8.99 Buy

Add your comment