Action by the Swiss National Bank on January 15, 2015, caused massive sales of euros (photo: dpa)

Weaker euro could provide European business with an edge

Nobody knows where or when the euro will stabilise in value against stronger world currencies like the American dollar. But there are advantages for European-based businesses which export to America and Asia. Depreciation of the euro against other currencies provides them with a distinct competitive advantage to increase employment, but skill, motivation and initiative will remain key talents in the world of work.

<i>The euro exchange rate could lose further ground in the next few weeks. Is this good or bad news and what does it mean for European companies? Not much will change for companies which decided to play for time, shied away from global competition and tried to look for...

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Professor Enrico Colombatto
It is hard to make predictions as a long as the euro keeps serving political purposes. And the Greek election on January 25 will feed another episode of the series, possibly triggering another wave of euro currency sales
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Who will benefit?
  • Report is targeted to the decision makers in cross country manufacturing – suppliers, manufacturers, logistics.
  • Also considered useful for the administrative university facilities, to better understand the possibe effects of current decisions.
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